Tuesday, September 14, 2010
Blog 1: Hype? Or just being naive?
The passage Hype introduces and explains the way advertisments and commercials influences our lives. It's not only in North America but probably the entire world that struggles, because it is a struggle to keep up with them, with the invasion of the unreal world played between our favorite television shows. Colorful advertisements took over the landscapes and our minds. They are everywhere, in stores, on billboards, television, radio, ect,. Our minds are constantly preoccupied with new technologies, food, or places that are being shown. Even when we don't want to see them, when we try to escape from them, there is always a way that the company payed enough money to introduce their product to the world. I know how it is, because I travel to school everyday and I see in the bus or the subway how phone companies or other products are advertising their best products. It somehow influences our minds and we demand that specific electronic devices, or are wishing to travel to that beautiful place, or we start craving that delicious pie that is so beautifully shown on the poster. I read about the tricks that advertising companies use to get the society to buy more things and follow the so called, American Dream. America is a country where most of the world wants to live. Is it the freedom? Or is it the access to so many privilages for not a big price? It is, I'm sure for the freedom, but also the demand, the hunger for objects, that brings people here. Everyone wants to taste the life of an American society. People go to work to earn money for whatever new products are on the market. They feel as if owning something expensive or new, it will make them feel better about themselves. Usually, at the end of the day, we might feel as if our minds had too many products introduced to us, and more has to come while we are watching television or useing computers. For example, Wendy's, the fast food restayrant, introduces the consumers to their cheap and delicious menu. But no one shows how many calories that meal has, from what and how was it made, or how many people were regreating that burger beacuse now they are obese. From what I observed, it's a chain of never ending benefits for corporations. First you eat those burgers and slurp on those milkshakes, then you get a heartburn and gain weight, so then it comes the turn for the heartburn medicine corporation to benefit from that, and later on, YMCA or other gym will step in to help you with fixing your self-esteem. The advertising business is smart because they show a happy family when they purchase a nice, big screen, television, or a group of friends eating pizza and having a blast, and everyone is wishing for that happy, filled with laughs, time with your family or friends. But in reality, nothing is that easy or we don't always smile. It only lasts for a little, then we get bored. And that magical time, that was shown in the commercial, was only for 30-60 seconds. After that another, and another advertisement was playing. The magic, the smiles, and the happiness will go away, that's when the emptiness comes, and later demand for another product will approach, and that demand is a cry for happines.
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